Story so far


The first Group company was established by current CEO Simon Cooper in 2003, and became a trading subsidiary of On the Beach Limited in 2008. Mr Cooper was also a founder of On the Beach Limited (formerly known as On the Piste Travel Limited) which was incorporated in 1996. The Group initially operated on a digital platform operated by Teletext Holidays, with bookings being taken via a call centre. In October 2004, the Group launched its first ‘static’ website to show hotels to prospective customers. Shortly thereafter, the Group began to develop an offers based website providing dynamically packaged holidays, which launched in September 2005. At this stage, the Group had access to a single hotel-aggregator (known as a ‘bed-bank’) and one provider of flight data. During this time, the Group’s call centre function expanded rapidly.


In 2007, Livingbridge acquired a majority stake in the Group for £36 million. The Group continued to develop its website specialising in beach holidays, offering dynamic packages focussing on the search and need patterns of consumers otherwise booking from traditional tour operators.

Following the investment by Livingbridge, the executive and senior management team of the Group grew and the proportion of online bookings increased. By 2011, approximately 79 per cent of the Group's bookings were made online, with the remainder being made via the call centre.


In 2011, the Group launched its own proprietary technology platform which is characterised by flexible, modularised architecture to enable the Group to aggregate, filter and enrich data with speed and efficiency. The platform has allowed the Group to continuously improve its offering and create more of a seamless customer experience over multiple devices.

In 2011, the Group acquired assets from out of administration (being its technology platform, brand and URL) for approximately £10,000 to assist with transporting holidaymakers in Egypt, Turkey, The Balearics, The Canaries, mainland Spain, Greece and the Algarve. This initiative was later rebranded “On the Beach Transfers”.


In January 2012, the Group launched its 24-hour in-resort telephone support service to provide customers with access to the Group's service team throughout their holidays for any questions or concerns.


In October 2013, Inflexion Equity Partners indirectly acquired a majority stake in the Group from Livingbridge on the basis of an enterprise value of £73 million. Inflexion's investment has allowed the Group to improve its revenue by developing and optimising its technology platform across multiple devices, growing its direct contracting system, maximising brand awareness by continuing to invest in online and now TV advertising, expanding its offering of holiday ancillaries (e.g. transfers and insurance products) and international expansion.


In early 2015, the Group launched an international platform in Sweden under the “” domain name and plans further expansion into the wider Scandinavian market (including Norway and Denmark) in the short term.

Email alerts Subscribe to our newsletter:

Delivered by Investis – link to website (opens in a new window)