Vision and values

  • We empower consumers to find their perfect beach holiday…
  • It’s about redefining how people search and book great value beach holidays.
  • Our mission is to make it simple for people to find, book and enjoy their perfect beach holiday.

Our values


We believe that nothing about a holiday should be hard work, and we never stop working to make it simple for our customers to find, book and enjoy their perfect holiday.


We’re always looking ahead to find ways to make our customer’s holiday search experience better, by visually tailoring and personalising their experience based on customer preferences.


We offer choice, flexibility, best value prices and relevant products, combined with financial protection and high service standards.


We know everyone has different ideas about their dream holiday, so we let our customers pick and mix every element to create their perfect beach escape.

In summary…

We want to make sure that booking a beach holiday is a wonderfully stress-free experience every time and we’re empowering consumers to love their beach holiday experience.

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