What we do

Leading retailer of beach holidays

On the Beach (www.onthebeach.co.uk) is a leading online retailer of affordable short-haul beach holidays, primarily targeting customers in the United Kingdom under the "On the Beach" brand. On the Beach currently has a market share of the UK online short-haul beach holiday market of approximately 17 per cent. (source: CAA, ATOL), with its two largest competitors being TUI Travel and Thomas Cook.

Disruptive technology

On the Beach's technology platform enables customers to dynamically package the constituent components of their holiday (including flights, hotels and transfers) to build custom made holidays from millions of flight and hotel combinations, as opposed to being offered pre-packaged holidays, as is the case with many traditional tour operators.


We are independent and have no fixed ties to airlines or hotels, meaning that we can offer customers a full market range of flight and hotel products bookable through online channels (including by desktop, mobiles, tablets and apps) and over the phone.

Internationalising our model

On the Beach entered the Swedish market in early 2015 and in the short term intends to expand into the wider Scandinavian market (including Norway and Denmark). www.ebeach.se

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