As we continue to scale, we have four design principles to guide our mission; ‘we help people holiday better and more often’:
1. Stickiness
Consumers are shopping around as much as ever so we are designing for stickiness, to make it easier to plan, book and finance your holiday year, to increase value for money and frequency of purchase.
2. Choice
We are currently a small part of our customers’ annual holiday repertoire, so we are designing for choice, to increase the breadth of offering, and the holiday wallet that we compete for.
3. Peace of mind
Consumers want both the peace of mind of a tour operator, and the choice, value and flexibility of an online travel agent so we are designing for peace of mind, for hiccup-free holidays to increase NPS and reduce churn.
4. Scale and automation
Compared to the UK, there are c.5x as many Europeans flying to beach destinations, so we are designing for scale, automation and to continue to increase our addressable market.
