We continue to target significant medium and long-term growth in our core and adjacent markets by evolving a strategy based on the following strategic pillars:
Invest in talent and technology
- Optimise the conditions that enable us to attract, develop and retain a diverse group of talent.
- Enhance our platform capabilities to attract the widest possible audience of beach holidaymakers.
- Leverage our data capabilities to improve user-level personalisation.
Be a brilliant digital brand
- Develop a truly differentiated customer proposition to capture share in the core value segment and increase penetration of the premium segment.
- Deliver a superior customer experience from the moment of booking to post holiday, to increase repeat purchase and brand advocacy.
Optimise our direct and differentiated supply
- Develop key partnerships through our ability to manage relationships, retail opaquely and pay promptly.
- Build our in-house capability to increase flight connectivity.
- Grow our multi-channel capability to offer partners the widest range of distribution.
- Enhance access to 4* and 5* product to support expansion into new addressable markets.
Grow our share of B2B beach
- Drive mainstream growth through Classic Package Holidays.
- Evolve Classic Collection to include long haul, itineraries and boutique hotels.
Diversify into adjacent beach holiday markets
- Increase penetration of the premium market.
- Grow share of long haul.
- Seek value enhancing opportunities in new and existing international markets.
Champion customer-centric change
- Help to shape industry regulation that is fit for purpose.
- Ensure the market works in the best interests of the consumer.
