Who we are

Hello. We’re On the Beach, one of the UK’s leading online retailers of beach holidays.

Founded by Simon Cooper in 2004 from a terraced house in Macclesfield, today, On the Beach has a 20%+ share of online sales in the short haul beach holiday market and sends over 1.8 million happy, ATOL-protected customers on their perfect beach holiday every single year.

We’re independent, agile and have no fixed ties to airlines or hotels. This means that we can offer choice, value and flexibility to our customers. Our model is customer-centric, asset-light, profitable and cash generative. By using our innovative technology, low-cost base and strong customer-value proposition to provide a structural challenge to legacy tour operators, we continue to disrupt the retail of beach holidays.

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